The semantic core of a siteis a group of search words, their phrases and morphological forms that most accurately characterize the type of activity, goods or services that the site offers, and are specially selected for its promotion.
Search queries for compiling the semantic core are selected by conducting a thorough analysis:
products or services offered on the site, site statistics, search engine statistics, potential and existing competitors. All keywords defined in the semantic core should correspond to the maximum extent possible to the users ' ideas about the site.
The semantic core is used by optimization specialists for the most competent and effective website promotion. Moreover, in the conditions of modern competition, at least some effective promotion…